Thursday, October 24, 2013

Essay #2 Assignment now posted

Essay #2 is due two weeks from tomorrow -- on Friday, Nov. 8!

See the assignment description on the Essays tab of the website. Also note that the general guidelines at the top of the page also apply to Essay 2.

Online Assignment #2: What is your VALS type?

Your second online assignment is to take the VALS survey, get your 'VALS type,' and react to your classification through a post on your section blog. Shoot for 250 or more words.

VALS is a framework for understanding consumer (and, more broadly, human) behavior in terms of how people relate to the world. It was invented and is still used by the company Strategic Business Insights as a way of understanding how people differ, and the kinds of decisions that different consumers make. It is an example of a kind of market research.

In the reaction you post to your section blog, note the categorization the VALS survey gave you, then consider whether you think that categorization accurately reflects your outlook. (You can find descriptions of the VALS types here.

The survey can be found here.

Online Assignment #2 is due, posted to your section blog, at 5pm on Friday, Nov. 1.

Extra credit opportunity #2 and notes

As I mentioned in class on Wednesday, I am introducing a second extra credit opportunity. This assignment is to view the film The Fifth Estate and write a 500-word reflection on it.

The film is a dramatization of events surrounding Julian Assange, and his organization Wikileaks. They are off major relevance to the flow of information and journalism in modern society.

Note: As you participate in extra credit opportunities, be sure to keep a log of what you have done. This includes when you take part in a study by completing a survey. Write down at least 100 words about what you did and how you felt about the experience. (The assignment for viewing The Fifth Estate is slightly more involved--500 words.)