Thursday, October 24, 2013

Online Assignment #2: What is your VALS type?

Your second online assignment is to take the VALS survey, get your 'VALS type,' and react to your classification through a post on your section blog. Shoot for 250 or more words.

VALS is a framework for understanding consumer (and, more broadly, human) behavior in terms of how people relate to the world. It was invented and is still used by the company Strategic Business Insights as a way of understanding how people differ, and the kinds of decisions that different consumers make. It is an example of a kind of market research.

In the reaction you post to your section blog, note the categorization the VALS survey gave you, then consider whether you think that categorization accurately reflects your outlook. (You can find descriptions of the VALS types here.

The survey can be found here.

Online Assignment #2 is due, posted to your section blog, at 5pm on Friday, Nov. 1.

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